Last night we welcomed Chris MacDonald, former Global Chair and CEO of McCann Advertising, to deliver a talk to pupils.

Founded over a 100 years ago, McCann Advertising is an American global advertising agency network. The company builds creative services that help brands such as IKEA, Microsoft, Coca-Cola and Nespresso develop their businesses.

Chris spoke about the role of advertising and marketing in consumers’ lives and how they link to the Economic and Business world, as well as his experiences as the Global Chair and Chief Executive Officer.